SKILLS: Label Design, 3D Visualisation, Illustration, Print Direction to Production
Designing a wine label is one of the most challenging projects. You have a very small space to communicate a lot of information. Expressing the essence of the brand, the type of wine and it’s origin. There are many technical details on a label. These are highly regulated in terms of font size and even the way the alcohol percentage is expressed, and that information varies depending on what country the wine is being sold in. So it’s a finely tuned balancing act to design wine labels. Meeting the expectations of the client and how they want their brand to be perceived in that space is most often the hardest part. I worked with some of the great producers in Central Otago, New Zealand, famed in for its superb Pinot Noir.